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Friday, May 4, 2012

Grouped Vs Bundle Products

Grouped Products

A grouped product is essentially a selection of simple products displayed equally on the product page, each with quantity boxes so the user can decide how many of each they want before they add to cart.The products displayed are normally of a similar nature (e.g. a plate and a saucer)

Examples
  
  • Tablewewar Set - Imagine a product called ‘tablewear set’, and you can decide how many plates, dishes, cups and saucers you want to buy as part of the set.
  • Box of Pens – Similar to the tablewear set, another example of a grouped product may be for purchasing pens for a company. A grouped product is great for when you need to buy in bulk. The product may be Biro pens, and you can decide how many of your biro pens are red, blue, green and black.
  • Set of Knives – This is an example used on Magento’s own website and nicely demonstrates a grouped product in all its glory. You can purchase a set of Chef’s knives and you can decide how many of each size you want in the set.
 

Bundle Products

A bundle product should viewed as a product you get to customise to your requirements. You choose what goes with it and how high/low spec you want it to be. This gives customers the freedom to pretty much ‘build’ their ideal product. The products displayed are normally not very similar (e.g. a hard drive and a mouse mat).
 
Examples
  •     Tennis Racket – The name and make of the tennis racket is the bundle product, but you have to build your racket as a bundle. So you choose the grip size, followed by the strings you want. A nice custom option box could be thrown in to determine the tension of the strings. You can also throw in a racket bag and extra grips if you wish.
  •     Build your Computer – This is the most famous bundle product on Magento’s Demo Store. When you build your computer you can customise everything including what size processor you want, which monitor you want, the inclusion of extra graphics card etc, until you have

 

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